Something I’ve been doing to get a different perspective has been to visit different coffee shops during the week.
A few weeks ago I had seen an interesting coffee shop near the train station and thought I’d give it a try. This coffee shop that will go unnamed, broke one of the golden rules of running a business:
Never deliver a sub par product in a highly competitive market.
Given the number of coffee shops per square metre in the Brisbane CBD, a coffee shop can’t afford to serve bad coffee. This is coffee shop suicide. If that wasn’t bad enough, I was hit with the “Five dollar minimum on fpos” statement. This was followed by the “you can pre-purchase your weekly coffee on this card” scam. Um, no thanks.
Five minutes later I dumped their crappy coffee in the bin and headed back to my usual for an awesome coffee.